Course curriculum

  • 1

    Identifying your overarching career objectives and options

    • Welcome and Course Overview

    • 1.2. Elements of the vision

    • 1.3. Overarching career objectives

    • 1.4. Role, industry and lifecycle

    • 1.5. The options in front of you

  • 2

    Your career scorecard

    • 2.1. Scorecard: an introduction

    • 2.2. Creating your first Scorecard - Draft 1

  • 3

    Vision and Purpose

    • 3.1. Creating a vision

    • 3.2. Purpose: your reason 'Why'

  • 4

    Value proposition

    • 4.1. Overview: how are you going to achieve your Vision

    • 4.2. Value proposition: introduction and audit

    • 4.3. Creating your first Value Add Message

    • 4.4. Reviewing your first Value Add Message

    • 4.5. Producing more and enhancing your Value Add Messages

    • 4.6. Building your bank of Value Add Messages

  • 5

    Marketing and LinkedIn

    • 5.1. Marketing overview: LinkedIn and Networking

    • 5.2. Hashtags and keywords

    • 5.3. Your Avatars and connection requests

    • 5.4. Making yourself findable on LinkedIn

  • 6

    Marketing and networking

    • 6.1. Networking: organising principles

    • 6.2. Network chart

  • 7

    Prospecting: getting in front of decision makers

    • 7.1. Introduction: prospecting

    • 7.2. Stumble upon and hiring modes

  • 8

    Excelling at interviews

    • 8.1. Introduction: interviews

    • 8.2. Preparing for interviews, in-person or online

    • 8.3. Opening: establishing rapport

    • 8.4. Opening: frame

    • 8.5. Match 1: What are they looking for?

    • 8.6. Identify and handle objections

    • 8.7. Close and after interview actions

  • 9

    Managing your job search campaign

    • 9.1. Organisation and approach

    • 9.2. What to say when approaching

    • 9.3. Leaky funnel: avoid this trap!

    • 9.4. Funnel metrics: what's working, and what's not?

    • 9.5. Due diligence